Thursday, 18 September 2014

Buy Entrance Guide MAT (English) 1st  Edition: Book
Description of Entrance Guide MAT (English) 1st Edition (Paperback) by Disha Experts

Salient Features of the Book
1. Comprehensive Sections on :
(a) Quantitative Aptitude
(b) Language Proficiency
(c) Data Interpretation, Data Sufficiency
(d) Verbal Reasoning
(e) General Awareness
2. Exhaustive question bank at the end of each chapter. To summarise, the book is aimed to serve as one stop solution for all major MBA Entrance Exams.

Table Of Contents
Section I: English
Chapter 1: Vocabulary
Chapter 2: Grammar
Chapter 3: Reading Comprehension
Chapter 4: Composition
Section II: Mathematical Skills
Chapter 1: Number System
Chapter 2: HCF and LCM
Chapter 3: Simplification & Power and Roots – Square, Cube, Indices and Surds
Chapter 4: Average
Chapter 5: Algebraic Expressions & Inequalities
Chapter 6: Percentage
Chapter 7: Profit and Proportion
Chapter 8: Ratio and Proportion
Chapter 9: Partnership
Chapter 10: Mixture (Alligations)
Chapter 11: Interest
Chapter 12: True & Banker's Discount
Chapter 13: Stock and Shares
Chapter 14: Time and Work
Chapter 15: Pipes and Cisterns
Chapter 16: Distance, Speed, Time & Train
Chapter 17: Boats and Streams
Chapter 18: Geometry
Chapter 19: Mensuration
Chapter 20: Height and Distance
Chapter 21: Clock and Calender
Chapter 22: Set theory
Chapter 23: Sequence, Series and Logarithm
Chapter 24: Permutation and Combination
Chapter 25: Probability
Section III: Intelligence and Critical Reasoning
Chapter 1: Analogy
Chapter 2: Classification
Chapter 3: Coding-Decoding
Chapter 4: Blood Relation
Chapter 5: Direction-Sense
Chapter 6: Ranking Test
Chapter 7: Series
Chapter 8: Input – Output
Chapter 9: Word Formation
Chapter 10: Logical Venn Diagrams
Chapter 11: Syllogism
Chapter 12: Cube
Chapter 13: Dice
Chapter 14: Number Puzzle
Chapter 15: Mathematical Operations
Chapter 16: Arithmetical Reasoning
Chapter 17: Analytical Reasoning
Chapter 18: Assertion and Reason
Chapter 19: Statement and Assumptions
Chapter 20: Statement and Arguments
Chapter 21: Statement and Courses of Action
Chapter 22: Statement and Conclusions
Chapter 23: Logical Deduction
Chapter 24: Critical Reasoning
Section IV: Data Analysis and Sufficiency
Chapter 1: Data Interpretation
Chapter 2: Data Sufficiency
Section V: Indian and Global Environment
India : At a Glance
World : At a Glance
Sports : At a Glance
Economy and Business : At a Glance
Exercises
The Latest
MAT (Feb 2010) Solved Paper

Specifications of Entrance Guide MAT (English) 1st Edition (Paperback) by Disha Experts
Publisher Disha Publication
Publication Year 2012
ISBN-13 9789381250419
ISBN-10 9381250413
Language English
Edition 1st Edition
Binding Paperback
Number of Pages 900 Pages

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Buy A Short Textbook of Psychiatry 7th Edition (English) 7th Edition: Book
Description of A Short Textbook of Psychiatry 7th Edition (English) 7th Edition (Paperback) by Niraj Ahuja

Published in the year 2011, A Short Textbook Of Psychiatry is a book that contains detailed information of the important aspects of psychiatry, presented in a simple manner.

Summary Of The Book

A Short Textbook Of Psychiatry is aimed at providing the readers with detailed insight into the field of psychiatry. Through the course of this book, the author throws light on a number of psychological disorders, and related concepts. The author has made use of highlighted points, figures, and tables, which make this book easier for the reader to understand. This book starts off by explaining the methodologies used for classification, and diagnosis in psychiatry, after which the readers are presented with insight into psychiatric assessment by interviewing the patient. The author also throws light on psychiatric issues triggered by brain dysfunction, commonly referred to as organic mental disorders. Following that, the readers are also given insight into mental disorders that occur due to substance abuse, such as drug addiction. This book also deals with mood disorders, schizophrenia, and other psychotic disorders.

In total, this book contains 21 chapters, and some of them include Mood Disorders, Psychoactive Substance Use Disorders, Mental Retardation, Psychological Treatments, Organic Mental Disorders, Disorders of Adult Personality and Behavior, and Other Biological Methods of Treatment. Some other chapters include Community Psychiatry, Emergency Psychiatry, Legal and Ethical Issues in Psychiatry, Diagnosis and Classification in Psychiatry, Psychiatric History and Examination, and Neurotic, Stress-related and Somatoform Disorders. There are also three appendices at the end of this book, which cover Some Important Contributors in Psychiatry, Nobel Prizes in Psychiatry and Allied Disciplines, and Glossary of Some Important Terms in Psychiatry.

In A Short Textbook Of Psychiatry, the readers are also given insight into stress-related, neurotic, and somatoform disorders. Issues such as adult personality and behavior, sleep disorders, and sexual disorders have also been tackled. The author also throws light on behavioral syndromes triggered by physiological factors, psychological disturbances, mental retardation, psychopharmacology, and child psychiatry. At the end of this book, the author provides suggestions for further reading.

About Niraj Ahuja

Niraj Ahuja is an author and consultant psychiatrist. Ahuja is a consultant psychiatrist at Northumberland Tyne and Wear NHS Trust, and he also teaches Psychiatry at Newcastle University. He is also a part of the Newcastle and North Tyneside Local Research Ethics Committee II.

Table of contents

1. Diagnosis and Classification in Psychiatry
2. Psychiatric History and Examination
3. Organic (Including Symptomatic) Mental Disorders
4. Psychoactive Substance Use Disorders
5. Schizophrenia
6. Mood Disorders
7. Other Psychotic Disorders
8. Neurotic, Stress-related and Somatoform Disorders
9. Disorders of Adult Personality and Behaviour
10. Sexual Disorders
11. Sleep Disorders
12. Behavioural Syndromes Associated with Psychological Disturbances and Physiological Factors
13. Mental Retardation
14. Child Psychiatry
15. Psychopharmacology
16. Other Biological Methods of Treatment
17. Psychoanalysis
18. Psychological Treatments
19. Emergency Psychiatry
20. Legal and Ethical Issues in Psychiatry
21. Community Psychiatry

Appendices
Appendix I: Nobel Prizes in Psychiatry and Allied Disciplines
Appendix II: Some Important Contributors in Psychiatry
Appendix III: Glossary of Some Important Terms in Psychiatry
Suggested Further Reading
Index

Specifications of A Short Textbook of Psychiatry 7th Edition (English) 7th Edition (Paperback) by Niraj Ahuja
Publisher Jaypee Brothers
Publication Year 2011
ISBN-13 9789380704661
ISBN-10 9380704666
Language English
Edition 7thEdition
Binding Paperback
Number of Pages 272 Pages

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Buy IBPS: Workbook for Clerk Examination (English): Book
Description of IBPS: Workbook for Clerk Examination (English) (Paperback) by Editorial Board

IBPS: Workbook for Clerk Examination is a book authored by the editorial board and is published by Kalinjar Publications. It is essential for students who are preparing for their IBPS exam and aspire to be bank clerks.

About Kalinjar Publications
Kalinjar Publications is a publishing house. It has published many education related books like English Language Comprehension Skills, NDA INA Practice Papers: Conducted by UPSC, SCRA Special Class Railway Apprentices Examination 2013 Solved Papers, UPSC Portal SSC Graduate Level Examination Solved Papers and UPSC Portal IAS Preliminary General Studies: Topic Wise Solved Question Papers from 1998 - 2012.

Specifications of IBPS: Workbook for Clerk Examination (English) (Paperback) by Editorial Board
Publisher UPSC Portal - Delhi
Publication Year 2012
ISBN-13 9789381362884
ISBN-10 9381362882
Language English
Binding Paperback
Number of Pages 150 Pages
Exam Bank Clerical

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Buy OXFORD HINDI ENGLISH DICTIONARY 1st Edition: Book
Description of OXFORD HINDI ENGLISH DICTIONARY 1st Edition by MCGREGOR R. S. (ED)

The new paperback edition of the Oxford Hindi-English Dictionary by R.S. McGregor, first published in 1993, is one of the most essential dictionaries for Hindi-English translations. The book serves as the ultimate reference guide in modern Hindi for everyone, ranging from students and scholars to professionals and translators. The book encompasses the language in all its complexity and even trespasses into advanced usage, with words in Hindi that denote new and emerging 20th century technologies. It is truly comprehensive, with over 70,000 entries, and contains regionally nuanced variants. The book provides illustrated instances of actual usage for all the words. Reflecting the steady evolution of modern Hindi, Oxford Hindi-English Dictionary covers the corresponding Urdu vocabulary too, and has more than 36,000 headwords.


Ronald Stuart McGregor is an Emeritus Reader and Professor in Hindi at Wolfson College, in the University of Cambridge. He is also the author of Outline of Hindi Grammar, The Language of Indrajit of Orch? - A Study of Early Braj Bhasa Prose, and Devotional Literature in South Asia - Current Research, 1985-1988.

Specifications of OXFORD HINDI ENGLISH DICTIONARY 1st Edition by MCGREGOR R. S. (ED)
Publisher Oxford University Press
Publication Year 1993
ISBN-13 9780195638462
ISBN-10 0195638468
Language Hindi, English
Edition 1stEdition
Binding Paperback
Number of Pages 1083 Pages

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Madhushala (Hardcover) by Harivansh Rai Bachchan

Buy Madhushala: Book
Description of Madhushala (Hardcover) by Harivansh Rai Bachchan

A celebrated work in Indian poetry, Madhushala (Hindi) is a collection of surreal poems by the famous Harivansh Rai Bachchan.

Summary Of The Book

Influenced by the distinguished Urdu poet Omar Khayyam and his Rubaiyat, Harivansh Rai Bachchan penned this impeccable work in the year 1935. Here, he puts together an assortment of 135 subdued verses, all relating to madhushala or the tavern. Written during the times when the Impressionist Literary Movement was in full swing in India, Madhushala (Hindi) exudes the refreshing change that came with the romantic upsurge of the early 20th century literature.

The metaphoric verses carry strong philosophical undertones and showcase the magical Sufi spell. The poet relates to the ups and downs of life using implied comparisons to the tavern, the wine, the server and the glass. The imagery and the hidden meaning of the work brought both national and international recognition to Bachchan. Its astounding fame even earned the poet an audience out of Mahatma Gandhi, who greatly appreciated the work.

Gradually, Bachchan's personal recitations of Madhushala (Hindi) became a rising trend in elite social gatherings and poetic conventions. Despite the criticism it attracted for the apparent references to alcohol, it has remained a work of great taste. It has been performed on stage by famous dancers world over, and the audio company HMV has produced selected verses in the voice of the famous singer Manna Dey.

About Harivansh Rai Bachchan

Harivansh Rai Bachchan was a famous Indian poet.

Sopaan, Basere Se Door, Nisha Nimantran, Madhubala and Madhukalash are a few of his other works.

Born in 1907 near Allahabad, Uttar Pradesh, Bachchan attended Allahabad University and Banaras Hindu University. He started his career as an English teacher in 1941, and later went to Cambridge University in 1952 for his doctoral studies on the works of W. B. Yeats. Upon returning, he worked at All India Radio for a while, before he joined the External Affairs Ministry.

It was during this time that he translated many of Shakespeare's works to Hindi, including Macbeth, Othello, Hamlet and King Lear. Rewarding his exceptional contribution to Indian Literature, the Government of India honored him with a Sahitya Akademi Award, a nomination to the Rajya Sabha and the Padma Bhushan Award. He was married to Teji Bachchan with whom he had two sons, including the famous actor Amitabh Bachchan. He was living in Bombay when he died in 2003, at the age of 95.

Specifications of Madhushala (Hardcover) by Harivansh Rai Bachchan
Publisher Neha Publishers & Distributors
Publication Year 2009
ISBN-13 9788170283447
ISBN-10 8170283442
Language Hindi
Edition 61st
Binding Hardcover
Number of Pages 77 Pages

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Wednesday, 17 September 2014

Book of Secrets (English) (Hardcover) by Osho

Buy Book of Secrets (English): Book

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Description of Book of Secrets (English) (Hardcover) by Osho
The Book of Secrets, by Osho, is a guide on 112 ways of meditation that help in understanding the mystery within.
 
Summary of the Book
Explore different methods of meditation with this manual by Osho that explains the science behind the ancient secret that leads to self-awareness. 112 techniques of meditation are included in this book, with detailed text focussing on consciousness of the precious present moment. Tantra, as a set of techniques that enrich sensual knowledge is also discussed by the Guru. Questions related to each procedure are included in the book, along with extra hints. The book is widely read in both Eastern and Western countries, by Osho's ardent fans.

About Osho
Chandra Mohan Jain, also known as Acharya Rajneesh, Bhagwan Shree Rajneesh, and later as Osho, was an Indian spiritual guru, mystic and new age philosopher. He is best remembered for his widely controversial teachings and his ashram, which is currently located in Pune and known as the Osho International Meditation Resort. Osho has penned several books and his autobiography is called An Autobiography of a Spiritually Incorrect Mystic. Some of the other books written by Osho are The Book of Secrets, Sex Matters, And the Flowers Showered, No Water, No Moon, and Tao: The Pathless Path.

Click here to read more about the author Osha
 
Specifications of Book of Secrets (English) (Hardcover) by Osho
Publisher Griffin
Publication Year 2010 September
ISBN-13 9780312650605
ISBN-10 0312650604
Language English
Edition Har/DVD Re
Binding Hardcover
Number of Pages 1310 Pages

Contributors of the book
Author Osho
Author Info Osho is one of the most provocative and inspiring spiritual teachers of the twentieth\ncentury. Known for his revolutionary contribution to the science of inner\ntransformation, the influence of his teachings continues to grow, reaching seekers of\nall ages in virtually every country of the world.

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Buy The Greatest Salesman in the World (with CD) (English): Book
Description of The Greatest Salesman in the World (with CD) (English) (Paperback) by Og Mandino

The Greatest Salesman in the World is a classic self-help book written by Og Mandino, which serves as an invaluable guide to a philosophy of success and salesmanship.

Summary of the Book

The Greatest Salesman in the World serves as a self-help guide by narrating the story Hafid, a poor camel boy who achieves a life of abundance. The author highlights the importance of following certain set of principles mentioned in the book for a successful life. The book starts with a parable about Hafid, who is taken under the care of a wealthy trader and is sent off to Bethlehem to sell a single robe. He fails to sell the robe and on his way back gifts it to a poor child. Hafid is extremely ashamed of his act and thinks of apologizing to the trader once he gets back home. He returns to his master only to find that his master is on his death bed. The trader leaves behind for him ten scrolls which were given to him by another wealthy man. These ten scrolls contain the ten important principles that the author outlines for the readers to have a good and successful life.

In The Greatest Salesman in the World, the author has very intricately weaved mythology with spirituality to bring out a message of inspiration. This book is written in a very simple and easy-to-understand manner with an insightful spiritual philosophy about how to succeed in the world's marketplace.

About Og Mandino

Augustine "Og" Mandino was a popular American author of self-help books. Through his books, Mandino primarily conveyed his thoughts on how every human being should recognize the miracle of life and learn to deal with their daily affairs with grace and confidence. His simple style of writing contributed to his success, with his books having sold over fifty million copies. They have also been translated into twenty-five languages.

His other books include The Greatest Secret In The World, The Choice, The God Memorandum, A Better Way To Live, The Greatest Mystery In The World, and The Greatest Success In The World. All these books elaborate on the different aspects of his philosophy.

Specifications of The Greatest Salesman in the World (with CD) (English) (Paperback) by Og Mandino
Publisher Jaico Publishing House
Publication Year 2008
ISBN-13 9788179928356
ISBN-10 8179928357
Language English
Edition 1st Edition
Binding Paperback
Number of Pages 112 Pages

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Buy Marketing Research : An Applied Orientation (English) 6th Edition: Book
Description of Marketing Research : An Applied Orientation (English) 6th Edition (Paperback) by Satyabhushan Dash, Naresh K. Malhotra

Marketing Research: An Applied Orientation is a practical guide on the subject of Marketing Research (MR). The book encourages managers or marketers to begin by identifying the MR problem, teaches them how to develop an approach, and goes on to explain the different types of Research Design approaches. The sixth edition of this book features four types of approaches to research - Experiential, Decision, Project and Active. It is especially beneficial for students and budding marketers, as it contains exercises on decision-making, and introduces role-playing activities that are based on real-life situations that readers may encounter in a professional environment. In addition to providing detailed theoretical knowledge and know-how on popular market research software such as SPSS and SAS, the book also has a collection of case studies of companies and their marketing practices. A section is reserved for Data Collection, Preparation, Analysis, and Reporting. This section covers topics such as Correlation and Regression, Report Preparation and Presentation, Multidimensional Scaling and Conjoint Analysis, Fieldwork, and International Marketing Research. The book is a comprehensive guide that details the benefits of MR, various techniques and strategies involved, and how to apply them at the workplace.

About the Author
Naresh K. Malhotra
is an award-winning marketing professional, expert, researcher, consultant, and professor living in the United States. He has published many papers on the subject and is recognised by leading publications in the US like Journal of the Academy of Marketing Science (JAMS) and International Marketing Review. Some of his other books include Fundamentals of Marketing Research and Basic Marketing Research: Applications To Contemporary Issues. He also specializes in data analysis and statistical methods. He lives in the Atlanta with his wife and children.

Satyabhushan Dash is a marketing professor, trainer, and consultant. As a researcher, he has published several papers in Indian and international journals. A graduate of the College of Agricultural Engineering and Technology in Orissa, he has also obtained a PhD from the Vinod Gupta School of Management, IIT-Kharagpur. He has worked as a professor at IIM-Lucknow in marketing management, consumer behavior and advanced marketing research. As an author, he has co-authored this book with Professor Malhotra.

Specifications of Marketing Research : An Applied Orientation (English) 6th Edition (Paperback) by Satyabhushan Dash, Naresh K. Malhotra
Publisher Pearson India
Publication Year 2010
ISBN-13 9788131731819
ISBN-10 8131731812
Language English
Edition 6thEdition
Binding Paperback
Number of Pages 1000 Pages

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Buy Financial Management (With CD) (English) 10th  Edition: Book
Description of Financial Management (With CD) (English) 10th Edition (Paperback) by I. M. Pandey

Financial Management is an in depth finance guide for all students of management. This book is a well thought out and researched volume, with all the information students require on financial management.

Summary Of The Book

Financial Management is a must-have for students of all streams of management.

Financial Management provides all the information students need to know about finance, including sections on valuation, investment decisions, financing and dividend decisions, long-term financing, financial and profit analysis, working capital management, and managing value and risk.
Every chapter begins with chapter objectives, which makes it easy for students to understand what topics will be covered in the chapter.

Chapters are followed by a section to review key points which places all formulae and concepts in a logical and point wise manner, making it easier to grasp for students.

There are numerous problems provided for students to understand the application of concepts. There are also review questions for students to recapitulate the main points of the chapter and problems with solutions that provide ample practice. Relevant chapters have cases for students to analyze and judge on the basis of concepts.

With the book of Financial Management, students are also provided a free CD which contains additional questions and problems, powerpoint presentations on all the chapters and web links for further study, as well as quizzes, formulae and definitions. The book is also followed by an index to facilitate easy referencing.

Financial Management is application oriented and teaches students how to apply the concepts of finance in practical situations. It is not only useful for students of Management, but is also helpful for students of M.Com, CA, CFA, ICWA and other professional courses on Finance.

About I. M. Pandey

IM Pandey is an academic, scholar, and professor with many years of research and teaching experience in the field of finance.

His books include Cases in Financial Management, Management Accounting and Essentials Of Financial Management.

He has taught at various prestigious institutions, including the Indian Institute of Management Ahmedabad, XLRI Jamshedpur, and the University of Delhi, and has also taught in countries like France, Thailand, UK, Vietnam, and USA. He was the Dean of IIM-Ahmedabad and the Asian Institute of Technology. He has written ten books, and over hundred management cases and articles. He teaches topics like Research Methodology and Corporate Finance.

Table of contents

Part 1: Valuation: Nature of Financial Management

1. Concepts of Value and Return
2. Valuation of Bonds and Shares
3. Risk and Return: An Overview of Capital Market Theory
4. Risk and Return: Portfolio Theory and Assets Pricing Models
5. Beta Estimation and the Cost of Equity
6. Options And Their Valuation

Part 2: Investment Decisions: Capital Budgeting Decisions

7. The Cost of Capital
8. Determining Cash Flows for Investment Analysis
9. Complex Investment Decisions
10. Risk Analysis in Capital Budgeting
11. Real Options
12. Investment Strategy and Process

Part 3: Financing and Dividend Decisions: Financial and Operating Leverage

13. Capital Structure: Theory and Policy
14. Valuation and Financing
15. Dividend Theory
16. Dividend Policy

Part 4: Long-term Financing: Capital Market Efficiency and Capital Markets in India

17. Long-Term Finance: Shares
18. Debentures and Term Loans
19. Convertible Debentures and Warrants
20. Asset-Based: Lease
21. Hire Purchase and Project Financing
22. Venture Capital Financing

Part 5: Financial and Profit Analysis: Financial Statements and Cash Flow Analysis

23. Financial Statement Analysis
24. Financial Planning and Strategy

Part 6: Working Capital Management: Principles Of Working Capital Management

25. Receivables Management And Factoring
26. Inventory Management
27. Cash Management
28. Working Capital Finance

Part 7: Managing Value and Risk: Corporate Re-structing

29. Mergers and Acquisitions
30. Derivatives for Managing Financial Risk
31. International Financial Management
32. Shareholder Value and Corporate Governance

Part 8: Annexure

Specifications of Financial Management (With CD) (English) 10th Edition (Paperback) by I. M. Pandey
Publisher VIKAS PUBLISHING HOUSE PVT. LTD.-NOIDA
Publication Year 2010
ISBN-13 9788125937142
ISBN-10 8125937145
Language English
Edition 10th Edition
Binding Paperback
Number of Pages 904 Pages

Academic details
Specialization Mechanical Engineering, B.A(Economics), Computer Science Engineering, Computer Science Engineering, Mechanical Engineering
Subject Engineering Economics, Financial Management and Accounting, Industrial Management
Term 7th Semester, 4th Semester, 8th Semester

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Buy Principles of marketing south asian perspective 13ed. (English) 13th  Edition: Book
Description of Principles of marketing south asian perspective 13ed. (English) 13th Edition (Paperback) by Philip Kotler, Prafulla Y Agnihotri, Ehsan Ul Haque

The field of marketing has been changing fast over the recent decades. In the current scenario of connected global markets and online marketing, it has become a vibrant and interactive field. This book teaches students how to create customer value, build brand loyalty, and customer communities, in addition to traditional marketing principles.

Each chapter opens with an illustrative real life example. The authors go on to define the concepts using examples to emphasize significant points. Highlighted points, author comments, and chapter outlines further serve to convey the important lessons in every chapter.

Besides the chapter beginning examples, the book also contains a number of real marketing sections that highlight success stories from the Indian subcontinent as well from other places. The book also goes into the quantitative aspects of marketing.

The authors place special emphasis on marketing in the Indian subcontinent using extensive examples from countries like India, Sri Lanka, Bangladesh, and Pakistan. There is also an appendix on rural marketing.

The book also covers emerging marketing concepts like using online communities, networks, and blogs to establish brand identity and relationships with customers.

The text is divided into four parts, Defining Marketing and Marketing Practices, Understanding the Marketplace and Consumers, Designing a Customer-Driven Strategy and Mix, and Extending Marketing.

There are three Appendix sections, Marketing Plan, Marketing by Numbers, and Rural Marketing. The book also comes with a learning package that includes a manual and PowerPoint presentations for instructors, PowerPoint presentations for students, and access to Pearson's MyMarketingLab.

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Salient Features

  • An interactive and student-friendly layout with annotated chapter-opening stories and figures, chapter outlines, explanatory author comments, and high-quality images facilitates understanding and eases learning
  • Chapter-opening vignettes and real marketing boxes provide insights into real marketing practices in the Indian subcontinent and in the global context
  • Coverage of new developments and topics such as sustainable marketing, blogs, and online communities and networks to explain how today's marketers can make the brand a meaningful part of consumers' lives
  • Emphasis on the quantitative aspects of marketingthrough end-of-chapter exercises and Appendix 2: Marketing by the Numbers Insights into markets and marketing in the Indian subcontinent, including examples and cases from India, Pakistan, Bangladesh, and Sri Lanka, and an appendix on rural marketing
  • A valuable learning package comprising the instructor's manual, instructor's PowerPoints, students' PowerPoints, and mymarketinglab

About The Authors

Philip Kotler is an academic and a marketing expert.

Other books by Philip Kotler are A Framework for Marketing Management, Marketing: An Introduction, Marketing for Hospitality and Tourism, and Marketing Moves.

All his books are about the art and techniques of marketing.

Philip Kotler is a Professor of International Marketing at the Kellogg School of Management. He has published several books on marketing and over a hundred articles on the subject in various publications like Harvard Business Review, Business Horizons etc. He has won the Alpha Kappa Psi award for the best annual article published in the Journal of Marketing three times.

Gary Armstrong is an expert in the field of marketing.

Other books by him are Principles of Marketing: A South Asian Perspective, 13/e, and Marketing: An Introduction, 7/e.

He has co-authored these books with Dr. Kotler.

Gary Armstrong is an academic and a writer on the subject of marketing. He is a professor in the University of North Carolina's Kenan-Flagler Business School.

Prafulla Y. Agnihotri is a professor of marketing .

He co-authored Principles of Marketing: A South Asian Perspective.

Prafulla Y. Agnihotri is in the Faculty of the Indian Institute of Management (IIM) as the Professor of Marketing. His research interest areas are brand marketing and international marketing strategy. He has published research papers in many leading journals.

Ehsan Ul Haque is the Associate Professor of Marketing at Lahore University's Suleman Dawood School of Business. He co-authored Principles of Marketing: A South Asian Perspective.

Ehsan Ul Haque has a Doctorate in Marketing from the University of Texas. His marketing cases have been published in international journals and books. He played a leading role in establishing the Lahore University of Management Sciences (LUMS) and in setting up the Small and Medium Enterprise Development Authority (SMEDA).

Table of contents


Part I: Defining Marketing and the Marketing Process

1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
Part II: Understanding the Marketplace and Consumers
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Consumer Buyer Behavior
6. Business Markets and Business Buyer Behavior

Part III: Designing a Customer-Driven Strategy and Mix

7. Customer-Driven Marketing Strategy: Creating Value for Target Customers
8. Products, Services, and Brands: Building Customer Value
9. New-Product Development and Product Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communications Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing: Building Direct Customer Relationships

Part IV: Extending Marketing

18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics

Specifications of Principles of marketing south asian perspective 13ed. (English) 13th Edition (Paperback) by Philip Kotler, Prafulla Y Agnihotri, Ehsan Ul Haque
Publisher Pearson India
Publication Year 2010
ISBN-13 9788131731017
ISBN-10 8131731014
Language English
Edition 13th Edition
Binding Paperback
Number of Pages 620 Pages

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